Impactive Salon Marketing
Salon Websites Designed for Impactive Salon Marketing
Salon Marketing takes three forms: Traditional print marketing, website and online marketing and permission based Salon Email Marketing. All three need to be utilised if a salon is to grow and prosper more than that of the local competition.
Traditional Salon Marketing
Traditional paper based marketing still has its place but is being overtaken by online and email marketing, I estimate that over 90% of viable salon clients now have an email address and check their emails at least once per day. That knowledge is powerful and profitable in skillful hands.
Salon Website Marketing Mistakes
The majority of Salon Websites are NOT designed to be “Salon Marketing Machines” because they have unfortunately been designed and developed by vendors who want to make a quick-buck and have no interest in your ongoing success or worse, made by well meaning salon owners who do not have the necessary experience but have taken advantage of a DIY website package.
The “cheap” or “DIY” Salon Website cannot provide a meaningful long-lasting, future proof Salon Website Marketing Platform capable of winning new salon business and communication effectively with clients and prospects. To labour under this false pretense is harmful to the salon reputation and is a false economy in time, money and effort which repulses more website visitors than it attracts.
A Salon Website designed on-the-cheap will generate negative brand equity and will chase countless salon clients and prospects away from the business and will also have a reverse-effect on existing client retention.
Meaningful Salon Website Marketing
Conversley a well made salon website will attract new clients and will generate increased income from existing clients and build salon brand equity and trust. Over the years the structured Salon Website will generate countless thousands in new clients and new revenue. An investment in this kind of website can be spread over the many years that it will serve you and your bank balance.
Salon Email Marketing
Salon Email Marketing is now an essential Salon Business Development tool and it would be remiss of any salon owner not to have a regular method for communicating salon promotional messages to their clients and prospects.
Our Salon websites are designed with salon visitor email address collection incentives in order to build an email marketing list, when you add your existing clients email addresses to this list and then begin sending permission based email marketing messages to them you steadily and consistently win more new clients, get clients to visit the salon more frequently, increase the average clients spend and improve client retention. And as a bonus you will be able to DECREASE your normal marketing budget.
Salon Online Marketing
You can read more about Salon Online Marketing and Salon Email Marketing at the Salon Managers Academy.
