Win New Salon Clients

For me, winning new salon clients is the essence of a salon website. The Salon Website is awake and working 24-hours-a-day 356 days per year, and over the years a good salon website will attract many new clients into the business. You have to have a long term view on this and if the salon owner is wise he or she will learn the skills needed to keep the website fresh and interesting for new and old visitors alike.

New Client Marketing

When you think about it, your first objective needs to ensure that your salon website is found at the top of Google by local Internet searchers, After-all, there’s not much use being famous in Aberdeen if your salon is in Leeds! So when you buy a website make sure your vendor is up to this task.

New Client Incentives

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New client incentives are important because the majority of your salon website visitors are already clients of a competing salon and your website will need to work hard and clever if you are to steal them away from the loving arms of your competition.

The salon website home-page is the most important of all pages, here you will immediately identify to the visitor that yours is a website that means business. Your visitor most likely arrived on your salon website via a local Internet search on Google because they were surfing for something specific or messing around with the online version of “doodling”. Regardless of the reason, your website home page needs to be LOADED with incentives and features which will encorage the visitor to click-through to other pages.

New Client Click-Through Features

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The Salon Website home-page needs to immediately identify your website genre and then needs to have between six and eight click-through features that can be seen and identified as worthwhile incentives and this needs to happen in less than 3 seconds.

After 3 seconds if the visitor does not leave the website you have a further 7 seconds to capture their imagination and make them read on, or click-through to other pages in the site. This is no easy design-task, so your salon website designer needs to know their technical stuff and needs to understand the hair and beauty industry and salon clients.

With Full Column Salon Website Design you get a head start because we set all of this up for you and then teach you how to do it yourself.

Call to Action Features

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A successful call-to-action will initiate a voluntary action by the website visitor, the call-to-action needs to be unobtrusive yet obvious. A good example is the VIP club image to the right. Did you click on it yet?

Did you ever meet a sales person who was too pushy? I’ll bet you did and in most cases you will not have purchased from them. The website is a silent sales person who, with real integrity has the client or prospects best interest in mind and offers tangible services with meaningful incentives.

As far as new clients are concerned you at least want them to sign-up to your newsletter or to download your special offer voucher. So the website MUST have a method of collecting email addresses and storing them for future (permission based) Salon Marketing.