Monday, February 6th, 2012

Multiple Salon Menu Options


Potential clients surfing the web for a particular salon service do not want to wade through lots of information about skin care or nails if they are seeking a hairdressing service.

Multi-disciplined salons have the opportunity to increase first visit success by quickly offering information specific to the visitors needs by segmenting the salon menu into relevant “search categories” such as Hairdressing, Beauty, Skin Care, Nails, Spray Tan etc. This is also a good Search Engine Optimisation (SEO) tactic.

Salon Menu

Salon Menu

A hairdressing salon could subdivide the menu into:

  • Cutting
  • Creative Colour
  • Colour Correction
  • Hair Extensions
  • Treatments
  • Ladies
  • Men’s Hairdressing
  • Student Services
  • Gift Vouchers
  • etc, etc,etc,

Enhanced Professional Perception


Using multiple salon-menu pages benefits the websites search engine optimisation but it also enhances the salon’s online reputation because more space is available for meaningful single subject copy which gives the website owner the opportunity to project expertise, trust and an enhanced reputation.

This becomes even more beneficial if the website owner or their staff can write blogs on these subjects. Powerful stuff!

Salon Menu Display Options


As well as being displayed on the page, the salon menu can be downloaded in its entirety as a .PDF file or even printed directly from the computer page. Print This Page Print This Page Click the link and the page pops up for printing, after printing hit the “back button” to get back to the original page.

Salon Service Sales Directly from the Website


You could even include a “buy this service now” button on your salon menu items, this allows parents to purchase salon services for their children or to by birthday gifts for family and friends. Let all of your clients know about this “pay-up-front” service and I’ll wager your business increases when clients take advantage of this as unique (to our websites) service.

Visit the Hairdressing Menu sub-section for a demonstration of this unique money-making feature.